Carbon's Golden Malted History

Carbon's Golden Malted History

1930
1930

Pictured here from left to right:

Front row – Ollic Stretch, Mrs. Barber, Madelyn Carbon (Fred’s wife), Myrtle Smith.
Back row – Martha Trapp, Mary Lou Carbon (Fred’s Daughter), Mrs Fishater.

1930
Late 1930’s

Late 1930’s

In the early days, out of the small office located on Days Avenue, in Buchanan, Michigan these ladies would make 100 cases per day. Fred S. Carbon would personally deliver his product to his customers in this van. Today the company produces over 1600 cases per day and still provides the same direct store delivery quality service.

1930
Golden Malted™  trademark

Golden Malted™ trademark

Golden Malted™ registered as trademark.

1937
1937
Fred’s barrel

Fred’s barrel

Using this barrel, Fred S. Carbon would mix up a batch of his “Golden Malted” flour and then go out and sell it to local restaurants and soda fountains.

1937
World’s First Improved Flour-Golden Malted Pancake Flour

World’s First Improved Flour-Golden Malted Pancake Flour

Fred S. Carbon founder of FS. Carbon Company in Buchanan, MI! begins making the World’s First Improved Flour-Golden Malted Pancake Flour. This was the first flour blended with other products such as Malt, Sugar, Flavorings, etc. and thus was awarded a patent on the process.
Fred S. Carbon was an electrical engineer with a degree from the University of Naples, in Italy.

1939
1939

1939 – 1945 | World War II

During the war sugar was rationed, but Carbon’’s as a business was allotted more sugar than the average person to produce syrups and syrup bases. A&W Root Beer had Fred make the syrup that they used to produce their soda.

1946
1946
National Restaurant Association (NRA) Show

National Restaurant Association (NRA) Show

Fred S. Carbon attends National Restaurant Association (NRA) Show in Chicago, IL. Carbon’s is the 2nd oldest exhibitor next to Coca-Cola and still exhibits at the show today.

1955
1955

Don Carbon Graduation

Don Carbon graduates from Ferris State University with a 2 year Business degree and 2 year Chemistry degree.

1960
1960

Early 1960’s | Elias Brothers Restaurant chain

FS. Carbon Company is contracted by Elias Brothers Restaurant chain to make “pie shell” flour for their homemade pies. This is how Carbon’s was first introduced to the Elias Brothers chain, an account the company still proudly serves today.

1964
1964

Introducing of Belgian Waffles

New York’s World Fair: Belgian Waffles are introduced to the world. Maurice Vermersch ts the person credited with introducing the Belgian Waffle at the Fair.

1965
1965
Round Belgian waffle bakers

Round Belgian waffle bakers

Fred S. Carbon began manufacturing his own round Belgian waffle bakers.

F.S. Carbon filed for US Patent on round Rugged | Waffle iron.

1968
1968

Awarded Patent on Rugged 1 Waffle Iron

FS. Carbon was awarded Patent on Rugged 1 waffle iron.
(US Patent # 3,377,942).

1970
1970

Early 1970’s | loan waffle irons to commercial accounts

Don Carbon decides to loan waffle irons to commercial accounts at no cost providing that they use Carbon’s flour only. This innovative marketing strategy is what drove the Belgian Waffle Market to its popularity today.

Don Carbon takes more prominent role in the business & is instrumental in developing the distribution network, which has become the lifeline of the company today.

Don Carbon, while operating a syrup production facility and flour distribution facility in Florida, was asked by Walt Disney World to make the syrup for their “Real Orange Drink™. They were getting ready to open the new Disney World in Orlando, Fl. This was Carbon’s first opportunity to work with Walt Disney World. Today, Carbon’s is the proud supplier of waffles and waffle cones to Walt Disney World.

1974
1974

Fist Lady Elizabeth “Betty” Ford & White House

Fist Lady Elizabeth “Betty” Ford required that Carbon’s Waffles be served in the White House and insisted that whatever events she spoke at, they would have Carbon’s waffles for her. Carbon’s used to deliver to her directly in Grand Rapids, Michigan.

1977
1977

Square Waffle Baker Patent

Filed for US Patent for Square Waffle Baker

1978
1978

Awarded Patent

Awarded Patent # D 247,764

1986
1986

Fred S. Carbon passing away

Fred S. Carbon passes away at age of 86. Don Carbon becomes president of company.

1990
1990
Early 1990’s – Days Avenue office

Early 1990’s – Days Avenue office

FS. Carbon Company moves from this Days Avenue office in Buchanan to East Dewey Suet (pictured below).
During Don’s tenure as President, Carbon’s contracted with major national chains such as Denny’s Restaurant’s, Hilton Hotels, Marriott Hotels, Elias Brothers Restaurants, and Perkins Restaurants.

1997
1997
Golden Malted Waffles Comes to Greece

Golden Malted Waffles Comes to Greece

The American Waffle Company becomes the FIRST authorized distributor in Europe for the Award Winning Golden Malted Waffle & Pancake products.  Head quartered in Neos Kosmos, Athens, Greece – The Moraitis’ Family, who used the products at their restaurant in the United States, returned to Greece and saw an opportunity and started selling/ distributing the World’s best tasting waffles and pancakes products (B to B) to the Greek market starting the Waffle revolution in Greece.

Since then, becoming the largest waffle distributor in Europe and growing their business into a full food-service company selling their dessert products to the HO. RE. CA Industry!

1998
1998

Don Carbon retirement

In June. Don Carbon decides to retire and sells the business to five of his largest distributors:
A. Scott Carbon, (Fred’s Grandson), Tim Quick,former resident of Buchanan, Richard G. Emslie Jr, David Jenkins and Steve Davenport.

New Carbon Company is formed and the assets of the FS. Carbon Company

1999
1999
Donates the Dewey Street Plant

Donates the Dewey Street Plant

New Carbon Company donates the Dewey Street Plant (The former headquarter building for Clark Equipment Company) to the City of Buchanan in exchange for all of its support over its long-standing history.

1999
Introducing RT technology

Introducing RT technology

New Carbon Company develops new RT (Retro) equipment technology featuring an “auto-start” digital count-down timer, which is patented with LED display. This new innovation featured a lightweight stainless steel frame for easy cleaning and mobility.

1999
New facility in South Bend

New facility in South Bend

New Carbon Company moves to a new facility in South Bend, IN.

2001
2001
Develops its “self-service” waffle concept

Develops its “self-service” waffle concept

New Carbon Company develops its “self-service” waffle concept for use in Limited Service Hotels featuring free continental breakfast. Today, New Carbon waffles can be enjoyed at over 6,000 limited service locations across the country.

2003
2003

Pop-cut plate technology

New Carbon Company develops pop-cut plate technology for its state of the art waffle bakers

2004
2004
Emeril Live television show

Emeril Live television show

Carbon’s waffle mix and bakers featured attractions on television show – Emeril Live, The NBC Today Show, NBC’s “Late Night” with Conan O’Brien.

2004

Supports the Troops in Afghanistan

New Carbon Company – “Supports the Troops” by sending waffle bakers and donating mix to the men and women of the military stationed in Afghanistan.

2020
2020

Special Memories in Carbon’ s History

Don Carbon, then owner, was asked to go fishing with George Pillsbury, then owner of Pillsbury – Don declined, knowing Mr. Pillsbury wanted to purchase the company.
Oklahoma City Bombing – Carbon’s representative and former Buchanan Chief of Police Clyde W. Weaver, who was attending a tradeshow in Oklahoma City, agreed to stay and help serve waffle breakfast for the police and firefighters who were assisting with the wreckage.
At the national Restaurant Show in Chicago, IL former Heavyweight Champion Rocky Marciano, stops into the booth, enjoys a Carbon’s Malted Waffle and spends time with the staff.
Colonel (Harlan) Sanders, founder of Kentucky Fried Chicken, always visited the Carbon’s booth to enjoy a Golden Malted Waffle.
Carbon’s always received tremendous support from the citizens and the City of Buchanan and would like to thank Buchanan for the many wonderful memories.