Carbon's Golden Malted History
Pictured here from left to right:
Front row – Ollic Stretch, Mrs. Barber, Madelyn Carbon (Fred’s wife), Myrtle Smith.
Back row – Martha Trapp, Mary Lou Carbon (Fred’s Daughter), Mrs Fishater.
Late 1930’s
In the early days, out of the small office located on Days Avenue, in Buchanan, Michigan these ladies would make 100 cases per day. Fred S. Carbon would personally deliver his product to his customers in this van. Today the company produces over 1600 cases per day and still provides the same direct store delivery quality service.
Golden Malted™ trademark
Golden Malted™ registered as trademark.
Fred’s barrel
Using this barrel, Fred S. Carbon would mix up a batch of his “Golden Malted” flour and then go out and sell it to local restaurants and soda fountains.
World’s First Improved Flour-Golden Malted Pancake Flour
Fred S. Carbon founder of FS. Carbon Company in Buchanan, MI! begins making the World’s First Improved Flour-Golden Malted Pancake Flour. This was the first flour blended with other products such as Malt, Sugar, Flavorings, etc. and thus was awarded a patent on the process.
Fred S. Carbon was an electrical engineer with a degree from the University of Naples, in Italy.
National Restaurant Association (NRA) Show
Fred S. Carbon attends National Restaurant Association (NRA) Show in Chicago, IL. Carbon’s is the 2nd oldest exhibitor next to Coca-Cola and still exhibits at the show today.
Round Belgian waffle bakers
Fred S. Carbon began manufacturing his own round Belgian waffle bakers.
F.S. Carbon filed for US Patent on round Rugged | Waffle iron.
Early 1990’s – Days Avenue office
FS. Carbon Company moves from this Days Avenue office in Buchanan to East Dewey Suet (pictured below).
During Don’s tenure as President, Carbon’s contracted with major national chains such as Denny’s Restaurant’s, Hilton Hotels, Marriott Hotels, Elias Brothers Restaurants, and Perkins Restaurants.
Golden Malted Waffles Comes to Greece
The American Waffle Company becomes the FIRST authorized distributor in Europe for the Award Winning Golden Malted Waffle & Pancake products. Head quartered in Neos Kosmos, Athens, Greece – The Moraitis’ Family, who used the products at their restaurant in the United States, returned to Greece and saw an opportunity and started selling/ distributing the World’s best tasting waffles and pancakes products (B to B) to the Greek market starting the Waffle revolution in Greece.
Since then, becoming the largest waffle distributor in Europe and growing their business into a full food-service company selling their dessert products to the HO. RE. CA Industry!
Donates the Dewey Street Plant
New Carbon Company donates the Dewey Street Plant (The former headquarter building for Clark Equipment Company) to the City of Buchanan in exchange for all of its support over its long-standing history.
Introducing RT technology
New Carbon Company develops new RT (Retro) equipment technology featuring an “auto-start” digital count-down timer, which is patented with LED display. This new innovation featured a lightweight stainless steel frame for easy cleaning and mobility.
New facility in South Bend
New Carbon Company moves to a new facility in South Bend, IN.
Develops its “self-service” waffle concept
New Carbon Company develops its “self-service” waffle concept for use in Limited Service Hotels featuring free continental breakfast. Today, New Carbon waffles can be enjoyed at over 6,000 limited service locations across the country.
Emeril Live television show
Carbon’s waffle mix and bakers featured attractions on television show – Emeril Live, The NBC Today Show, NBC’s “Late Night” with Conan O’Brien.